2009年,美国三大汽车巨头或申请破产保护,或濒临垂死挣扎,而日本丰田汽车销量却位居全球第一。在政府激励措施等多种因素的推动下,中国汽车企业正迎来难得的发展机遇。但是,随着全球经济的持续衰退,中国汽车市场是否还能一枝独秀?中国汽车产业应当如何抓住机遇实现营销升级,做强做大? In 2009, the top three auto giants in the United States either filed for bankruptcy protection or are dying. Japan’s Toyota Motor Corp. ranks first in the world in terms of volume. In the government incentives and other factors, driven by the Chinese car companies are ushering in a rare opportunity for development. However, with the global economic downturn, whether China’s auto market can stand out? How should China’s auto industry seize the opportunity to achieve marketing upgrades, bigger and bigger?