1998年12月6日,第十三届亚洲运动会在泰国首都曼谷隆重开幕。作为这届亚运会的最大赞助商的韩国三星集团因为“协办第十三届亚运会”而出尽了风头。关注亚运会的中国电视观众对著名电影导演陈凯歌所做的“三星”集团 December 13, 1998, the 13th Asian Games grand opening in Bangkok, Thailand. As the largest sponsor of the Asian Games, Samsung Group of South Korea because of “co-host the 13th Asian Games,” and got the limelight. Concerned about the Asian Games Chinese television audience for the famous movie director Chen Kaige done “Samsung ” Group