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现阶段市场竞争的日益激烈,企业要想在竞争中能够立于不败之地,必须要实施企业文化战略,加强对企业文化的建设,充分认识到企业文化在企业发展中的重要作用,并促使其得以充分发挥,以提升企业综合竞争力。本文就企业文化在现代企业发展中的作用进行了研究分析。
In the current stage of market competition is becoming increasingly fierce, enterprises in order to compete in the invincible position, we must implement corporate culture strategy, strengthen the building of enterprise culture, fully aware of the important role of corporate culture in the development of enterprises and Promote them to give full play to enhance the overall competitiveness of enterprises. This paper analyzes the role of corporate culture in the development of modern enterprises.