体育场馆是做什么用的?这原本不是问题,如今却成为了现实社会生活中的大问题。生存,或者死亡?这是哈姆雷特的困扰;经营,还是服务?对于体育场馆的管理者来说也是两难选择。当然,经营与服务并不是完全对立的,关键问题在于——在实际运作中。孰重孰轻?!体育场馆的经营该否超越“体育”范畴? 以北京工人体育场和北京工人体育馆为例,当年“工体”可谓是举国、举世闻名的,甚至一度成为了中国体育的一个象征,即便是北京随后陆续修建了更多更漂亮的体育场馆,它依然是城东地区最大的体育健身 What is the use of sports stadium? This is not a problem at the moment, but now it has become a big problem in the real social life. Survival, or death? This is Hamlet’s troubles; business, or service? For stadium managers is also a dilemma. Of course, management and service are not totally antithetical. The key question is - in actual operation. For example, Beijing Workers ’Stadium and Beijing Workers’ Gymnasium, for example, was the “working body” that was known all over the world and even once became a part of the Chinese sports industry Symbol, even Beijing subsequently built more beautiful stadiums, it is still the largest sports in the east of fitness