移动互联网、云计算、大数据,近些年来,这些新技术、新名词如雨后春笋般出现在人们身边,并改变着人们生活和工作的方方面面。有着几千年历史文明的印刷术,在经历激光照排技术的洗礼后,又步入新一轮变革。在经营方式上,以前印刷企业大部分的利润都是依靠印刷和装订获得。随着数字技术的发展,印刷企业会将业务从印刷、装订逐渐向前、向外延伸,也将充分融合线上、线下,逐步拓展印刷相关以及印刷以外的业务,比如微信营销、非纸质广告的推送等, Mobile internet, cloud computing and big data, these new technologies and new terms have sprung up in recent years and changed people’s life and work in all aspects. With thousands of years of history and civilization of printing, laser cutting technology after the baptism, but also entered a new round of change. In the mode of operation, most of the profits of printing companies before rely on printing and binding. With the development of digital technology, printing companies will gradually shift their business from printing and binding to forward and outward expansion. They will also fully integrate online and offline operations to gradually expand their business beyond printing and printing, such as WeChat marketing, non-paper Quality advertising push, etc.,