虽然有很多人不承认现在已经进入了互联网时代,但无可否认,互联网已经渗透到了我们生活中的方方面面,改写了经济社会运行的部分规则,使得信息更加公开化,市场透明化程度更高,市场竞争也更加激烈。为了获取利润,企业不得不重新审视自己原有的市场定位、营销策略以及渠道 Although many people do not admit that they have now entered the era of the Internet, it is undeniable that the Internet has infiltrated every aspect of our lives and has rewritten part of the rules governing economic and social operations so as to make the information more open and the markets more transparent. Market competition is also more intense. In order to obtain profits, companies have to re-examine their original market positioning, marketing strategies and channels