“你看看,你看看,每年一到这个时候,各种展会招展的广告传真就像雪片一样飞来,弄的我们晕头转向,这个礼拜我们已经换了好几次传真纸了,一些真正重要客户的传真反而是传不进来!”听说记者要采访鞋革企业参加行业展会的话题,温州的一位中型内销企业的老总立刻从桌子下面翻出了一大摞各种展会的邀请函和招展传真,有些气愤但又有些无奈地向记者发起了牢骚。相信不光是这家企业在为行业展会数量众多而无从选择发愁。随着我国鞋革行业的高速发展,已经有越来越多的展览公司和组织盯上了展会这块巨大的蛋糕,在记者采访过程中,几乎每一个鞋革企业的负责人都有过被各种展会搞得焦头烂额的经历。一位外销企业的营销部经理笑称,每年的下半年,他就要奔波在全国各个地方去参加展会,“我现在都成了半个会展专家了”。对于企业来说,参加展会作为有效的宣传自己品牌、推广自己产品的重要手段的确是必不可少,但过多过滥的展会却会导致 “Look, you see, every year at this time, the advertising faxes of various exhibitions fly like flakes, get us confused, this week we have changed the fax paper several times, and some really important Instead, the customer’s fax does not come in! ”“ I heard that the reporter interviewed shoe-making enterprises to participate in the topic of trade show, Wenzhou, a medium-sized domestic sales of the boss immediately from the table below a large pile of various exhibition invitation And brounder fax, some angry but somewhat reluctantly complained to reporters. I believe not only this business for the large number of trade shows and no choice to worry about. With the rapid development of China’s shoe industry, more and more exhibition companies and organizations have been eyeing the exhibition of this huge cake. During the interview with reporters, almost every shoe business leader has been All kinds of exhibitions made a burdensome experience. An export marketing manager, said with a smile, the second half of each year, he would rush around in various parts of the country to attend the show, ”I now have become a half of the exhibition experts ". It is indeed essential for enterprises to participate in the show as an effective means of promoting their own brands and promoting their own products. However, excessive exhibitions can lead to