近年来,随着寿险行业改革的不断深入,银保渠道实现了超常规、跨越式发展,切实为行业内主体市场地位的巩固、客户资源的扩大、品牌价值的提升以及整体业务的发展做出了重大贡献。然而,银保渠道的发展方式仍需进一步转变、管理和队伍的基础还比较薄弱、市场秩序需进一步规范、服务的能力和水平也亟待提升,需要我们正确面对。“十二五”时期是整个寿险业深入贯彻落实科学发展观的重要时期,也是银保 In recent years, with the deepening of the reform in the life insurance industry, the bancassurance channel has achieved extraordinary development by leaps and bounds, effectively consolidating the dominant market position in the industry, expanding customer resources, enhancing brand value and overall business development A significant contribution. However, the development mode of bank and insurance channels still needs to be further transformed. The foundation of management and teamwork is still relatively weak. Market order needs to be further standardized and the capacity and level of service are also in urgent need of improvement. We need to face up correctly. “Twelve-Five ” period is the life insurance industry to thoroughly implement the scientific concept of development is an important period, but also Banco