产品制造商或零售商往往要花费几年的心血和上百万美元的资金才能确立一个新品牌的市场地位。如今,他们也可以选择“租借”那些已经牢牢抓住消费者的品牌名称或象征符号,名人的名字,畅销电影或文学作品中的人物形象等等,利用买来的知名度,能够使产品在市场上一炮打响。近几年来,美国的 Product manufacturers or retailers often spend years of hard work and millions of dollars in funding to establish a new brand’s market position. Nowadays, they can also choose to “lease” brand names or symbolic symbols that have firmly captured the consumers, celebrity names, best-selling movies or characters in literary works, etc., and use the popularity of the products bought to enable products to be The market was hit by a fire. In recent years, the United States