同交际环境相适应是口语修辞最为重要的一条原则。文章指出口语修辞的方法和技巧的提高要关注交际环境中两个方面的关系:一是口语修辞与交际环境中交谈双方的关系,一是口语修辞与交际环境中地域的关系。 Adapting to the communicative environment is the most important principle of spoken rhetoric. The article points out that the improvement of methods and techniques of oral rhetoric should pay attention to the relationship between two aspects of communicative environment: one is the relationship between spoken rhetoric and the two sides in the communicative environment; the other is the relationship between spoken rhetoric and geographical area in communicative environment.