品牌识别实施主要包括品牌识别阐述、品牌定位、品牌创建计划和效果追踪四个实施步骤。四个步骤是依次进行、相互依存,既有逻辑上的前后关系,又是兼具彼此修正和优化职能的有机整体,在相互作用的过程中,推进品牌塑造的进程并担负着构建品牌价值的重任。整体了解品牌识别系统的实施步骤,对品牌形象的提升具有重要意义。 The implementation of brand identification mainly includes four steps of brand identification, brand positioning, brand creation and tracking. The four steps are carried out in turn, interdependence, both the logical context, but also both the other to correct and optimize functions of the organic whole, in the process of interaction, promote the process of brand building and is responsible for building the brand value Heavy responsibility. The overall understanding of the brand identity system implementation steps, the promotion of brand image is of great significance.