常客计划起源于航空业,但却以迅猛的速度普及、融入到商业各个领域。高星级酒店都十分注重于酒店会员的发展,培养忠诚会员,以此来达到宣传企业,刺激消费,最终获利的目的。通过对喜达屋、洲际、万豪和凯宾斯基四家酒店集团会员计划的比较分析,从会员制度、员工培训、会员教育等方面提出相关建议,以促进星级酒店会员计划的不断成熟发展。酒店行业的竞争主要就是客户的争夺。发掘新客户、进行客户关系管理、实现客户忠诚是酒店的重要工作。会员计划则是该策略的重要组成部分。本文从酒店行业出发,选取世界十 Frequent flyer programs originated in the aviation industry, but are popularized at a rapid rate and integrated into all areas of commerce. High-star hotel attaches great importance to the development of hotel members, cultivating loyal members, in order to achieve the purpose of publicizing business, stimulate consumption, and ultimately profit. Through the comparative analysis of the four hotel groups in Starwood, Intercontinental, Marriott and Kempinski, the suggestions are put forward in the aspects of membership system, staff training and membership education so as to promote the constant development of the star hotel affiliate program. Competition in the hotel industry is mainly the customer’s competition. Discover new customers, customer relationship management, customer loyalty is the hotel’s important work. Affiliate program is an important part of this strategy. This article starting from the hotel industry, select the world ten