内江属于巴蜀文化中的巴文化区,东方甜城·中国内江,孔子之师苌弘故土,新闻巨子长江故乡,艺术大师大千故里,陆军上将复生家乡。其始终将旅游产业作为发展经济社会工作的重要内容。本文介绍了内江丰富的历史人文资源和自然资源,阐述了其城市旅游形象的定位。新时代的人们生活节奏快压力大,旅游活动便成为了有效的解压方式。然而单一的自然景观旅游已经不能很好地满足游人的需求,因此各地区都纷纷开发当地所特有,衍生出不同的旅游文化资源,如历史风情、民族特色、美食文化、会展 Neijiang belonged to the Ba Culture Zone in Bashu Culture, the sweet city of Oriental China, the Neijiang in China, the hometown of Confucius in Hong Kong, the hometown of news giant Chang Jiang and the grand master of art. It always regards the tourism industry as an important part of economic and social development. This article introduces Neijiang’s rich historical and cultural resources and natural resources, and elaborates the orientation of its urban tourism image. Rapid pressure on people’s lives in the new era, tourism activities has become an effective way to decompression. However, a single natural landscape tourism has been unable to meet the needs of tourists well, so all regions have to develop local unique, derived from different tourism and cultural resources, such as historical style, ethnic characteristics, food culture, convention and exhibition