论文部分内容阅读
自1993年北京交通广播开播以来,始终坚持贴近实际、贴近生活、贴近群众,以信息和服务立台,围绕移动人群定位,围绕首都交通做节目,围绕汽车司机做文章,创造出社会效益和经济效益的“双赢”: 多年来,交通台的发展注重培育“三个市场”:即听众市场——移动人群;节目市场——引进竞争机制,节目竞标、人员竞岗,专家评议,择优选用;广告市场——坚持代理制,并推广全台,采取:“统一管理,分散经营;统一操作,分别核算”的经营管理模式。据有关调查数据显示,在移动人群中北京交通广播的收听率已达到84．7％,从2000年起,北京交通广播在全国广播单频率广告创收中一直名列第一。目前采用的央视索福瑞公司的调查方法为入户日记式调查,北京交通广播在北京地区
Beijing Traffic Radio since its launch in 1993, always adhere to close to reality, close to the masses, information and services to establish the platform around the positioning of the mobile population, around the capital traffic program, around the car driver to create an article, to create social and economic Benefit of “win-win”: Over the years, the development of the traffic station pays attention to fostering the “three markets”: the audience market - mobile population; program market - the introduction of competition mechanism, program bidding, staff competition, expert evaluation, Market - adhere to the agency system, and promote Taiwan, to take: “unified management, decentralized management; unified operation, separate accounting” management model. According to the survey data, Beijing mobile radio audience has reached 84.7% of the mobile population. Since 2000, Beijing Traffic Broadcasting has been ranked No.1 in the national broadcasting single-frequency advertising revenue generation. Currently used by CCTV Suofu Rui survey method for home diary investigation, Beijing traffic radio in Beijing