商标,即商品的牌子,是企业宣传自己产品的利器,也是消费者认识或购买商品的向导,其广告效应已为越来越多的企业所重视。一个成功的商标有助于产品的推销,而一个成功商标的译名更有利于商品冲出国门、走向世界,从而给企业带来更多财富。与此同时,商标背后所隐含的文化含义也能随着产品的销售而传播。 Trademark, that is, the brand of products, is a weapon for enterprises to advertise their own products, as well as consumers’ awareness or purchase of goods. The advertising effect has been paid more and more attention by more and more enterprises. A successful trademark helps to promote the product, and the translation of a successful trademark is more conducive to the product out of the country, to the world, thus bringing more wealth to the enterprise. At the same time, the cultural implication underlying the trademark can also be disseminated as the product is sold.