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Obviously China will joint the WTO very soon. China will be the largest and last potential entertainment market in the world. But,why most international record companies are facing many difficulties here? Why they always make strategic mistakes in the past? What is wrong with the “Great China”structure? How to recognize Chinese market? How to understand Chinese culture?How to penetrate this huge new market? This article will start from the description of current China entertainment market,analyzing the current operation of international record companies in term of marketing strategy, structure and personal management Try to answer above questions and give constructive recommendations to the international entertainment companies for the future development in China The author. Mr. Wang Jinwei. (MBA of China Europe International Business School) is in charge China business in international entertainment company for a long time. He has very practical experience in China market.
Obviously China will joint the WTO very soon. China will be the largest and last potential entertainment market in the world. But, why most international record companies are facing many trouble here? the “Great China ” structure? How to recognize Chinese market? How to understand Chinese culture? How to penetrate this huge new market? This article will start from the description of current China entertainment market, analyzing the current operation of international record companies in term of marketing strategy, structure and personal management Try to answer above questions and give constructive recommendations to the international entertainment companies for the future development in China The author. China business in international entertainment company for a long time. He has very practical experience in China market.