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最好的模式,永远在施工中□在产品、技术不再容易形成壁垒的今天,高度同质化越来越成为每天都在不断上演的肥皂剧。在同质化中寻找差异化,不但是创意最大的使命,也是广告管理最大的课题。□在这个聚集了许多创意精英的行业,在这个知识吸纳与更新迅猛的行业,肯定有一种模式,是属于这一特定人群的。是4A模式还是本土模式?是金字塔式管理还是扁平化管理? □在同质化中寻找差异化,是管理中的应有之义。蓝道认为,没有放之四海皆准和包治百病的模式,最好的模式
The Best Model Forever in Construction □ Today, with products and technology no longer easy to form barriers, highly homogenized products are increasingly becoming soap operas that are constantly being staged every day. Looking for differentiation in homogenization is not only the biggest mission of creativity, but also the biggest issue of advertising management. □ In this industry where many creative elites gather, there is definitely a model for this particular group of people in this rapidly evolving industry. Is the 4A model or local model? Pyramid management or flat management?? In the homogenization of looking for differentiation, is the management of the proper meaning. Blue Road that there is no universally applicable and inclusive cure pattern, the best model