由于中国汽车市场规模庞大,整合全球产业链成为业内趋势。经济学家郎咸平曾在2008年初的《本质论VS蓝海战略》一书中提出一个叫“势能拉高战术”的理论。在那个“联发科”为模板、山寨机火爆的年头,郎咸平自然拿手机说事儿:“手机商要在高度饱和的市场竞争中脱颖而出,就必须拉高自身的品牌,和消费者建立更具个性 Due to the huge size of China’s automobile market, the integration of the global industrial chain has become an industry trend. In his book ”Essence Theory VS Blue Ocean Strategy“ in early 2008, economist Lang Xianping put forward a theory called ”potential energy pull-up tactics.“ In that ”MediaTek “ as a template, cottage hot years, Lang naturally said that the phone thing: ”Mobile phone operators to stand out in the highly saturated market competition, we must pull up their own brand, and consumers to establish More personality