全媒体时代的来临,对媒体产业格局和新闻传播规律产生了深远影响,也对企业新闻宣传工作带来了新的课题。内蒙古销售公司宣传部门顺应潮流,转变观念,主动作为,借助第三方力量,宣传企业品牌价值,塑造企业良好形象,为企业改革创新营造良好舆论环境。通过对内蒙古销售公司舆情分析我们发现,之所以社会公众对企业产生误解,根本原因在于双方信息不对 The advent of the all-media era has had a profound impact on the pattern of the media industry and the law of news dissemination, and has brought new topics to the corporate press publicity. Propaganda Department of Inner Mongolia Sales Company follows the tide, changes its concept and take the initiative as a third party to promote its brand value, create a good corporate image and create a good public opinion environment for enterprise reform and innovation. Through the analysis of the public opinion of the sales company in Inner Mongolia, we found that the reason why the public has misunderstood the enterprise lies in the fact that the information is not correct