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在中国IPTV以及互动电视的发展中,除了公众用户市场外,行业市场也是一块众人窥视的“肥肉”。酒店、党建、农教、烟草等行业用户市场,既丰富了互动电视业务的多元化渠道,又为规避现有的政策风险提供了更多的尝试和借鉴。上期我们探讨了酒店IPTV业务的发展前景,本文作者则对烟草行业如何利用互动电视进行订货进行了分析,研究了利用数字电视网络为载体,以电视机为平台,使用摇控器,客户自主在家中利用电视完成卷烟订货的新模式。如果您对此有什么建议和心得,请发邮件至cui_muli@ccw.com.cn。
In the development of IPTV and interactive TV in China, in addition to the public user market, the industry market is also a “fat ” peep. Hotel, party building, agricultural education, tobacco and other user markets, not only enriched the diversified channels of interactive television business, but also to avoid the existing policy risks provide more try and learn from. In the last issue, we explored the development prospect of hotel IPTV service. The author of this paper analyzed how to use interactive TV to order the tobacco industry, and studied the use of digital television network as a carrier, TV as a platform, remote control, customer autonomy Home use of television to complete a new cigarette order model. If you have any suggestions and ideas on this, please send an email to cui_muli@ccw.com.cn.