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在商业高度发达的今天,广告作为一种品牌的营销手段成为各个商家角逐的新的战场,因为它可以引起消费者的购买欲望,所以对商业广告的翻译就显得尤其重要。商业广告的翻译不仅仅停留在字面的翻译,而是应从多元系统的角度来阐释商业广告翻译的原则及策略,让广告的翻译更好地被接受。
In a highly developed business today, advertising as a brand of marketing tools to become the new battleground for all businesses compete, because it can arouse the desire of consumers, so the translation of commercials is particularly important. The translation of commercial advertisements not only stays in the literal translation, but interprets the principles and strategies of translation of commercial advertisements from the perspective of multiple systems so that the translation of advertisements can be better accepted.