“惰性”是4A发展的真正阻力。零代理和低价服务都只能逞一时之快,结果只能带来广告公司产能和品质的下降,而最大的危害,莫过于对客户的非专业观念的纵容,以及广告行业专业规矩的长期缺失。今天的4A,不要谈披荆斩棘,只要能力保不卷入恶性循环已是相当的成绩……然而在本土广告公司、策划公司里,我们也会看到闪亮的点子……这样的想法往往存在于个人的大脑之中,因本能和直觉而发生,而不是系统和体制的产物。于是这些公司的核心竞争力无法复制,公司业务的扩展也只能停留在老板智力与体力的极限之处而难以突破……在今天的广告圈和各个广告界,没有一种状态是完美的状态…… “Inertia ” is the real resistance to the development of 4A. Zero agency and low-cost services are only for a short time, the result can only bring the decline in production capacity and quality of advertising companies, and the greatest harm than non-professional customer connivance, as well as professional rules of the advertising industry long-term Missing. Today’s 4A, do not talk over the clutter, as long as the ability to protect the vicious circle is quite a result ... However, in the local advertising company, the planning company, we will see shiny ideas ... This idea often exists in In the minds of individuals, instincts and intuitions occur rather than the products of systems and institutions. So the core competitiveness of these companies can not be copied, the company’s business expansion can only stay in the limits of intellectual and physical limitations of the boss and difficult to break through ... In today’s advertising circle and the advertising industry, no state is the perfect state ...