论文部分内容阅读
在渠道演变的进程中,厂家和终端一直处于主导者的地位,夹在其间的经销商则是一个被动的、相对弱势的角色,但大多数经销商是不甘于扮演这样的角色的,他们在努力寻求能够平等对话的“资本”和自主命运的“法宝”。从本期开始,我们推出名为“经销商智囊”的系列文章,站在经销商的角度来给出一些务实的业务发展参考,同时也希望读者朋友将您的经验或问题写下来提供给我们,大家广泛交流、共同进步。
In the process of channel evolution, manufacturers and terminals have always been the dominant players in the distribution of the dealer is a passive, relatively weak role, but most distributors are unwilling to play such a role, they are Strive to seek “capital ” that can be able to dialogue on an equal footing and “magic weapon ” of independent destiny. From the beginning of this issue, we launched a series of articles entitled “Dealers Think Tank ”, giving some pragmatic business development reference from the dealer's point of view, and also hope that readers friends will write down your experience or questions to provide To us, we have extensive exchanges and common progress.