近代国货运动在拓展国货市场、发展民族经济、抵制外来经济侵略等方面具有重要意义。然而,1930年代,在经济危机与企业生存压力下,某些国货展览会的重点不是宣传、改良、劝用国货而是逐渐变成了倾销国货,尤其是在内地县城或乡村举办流动展览会时,国货团体、国货厂商甚至一般商人等主办者往往采取廉价竞卖的倾销手段,从而酿成国货运动中的国货展览会、国货厂商与地方各业之商业竞争,各地反对国货展览会和国货商场的风潮亦频频发生。本文以1935年上海市国货推行协会在无锡举办的国货流动展览会为中心,研究了国货流动展览会中的“跑调”现象,初步展现了国货运动中的复杂面相。 The modern domestic goods movement is of great significance in expanding the domestic market, developing the national economy and resisting foreign economic aggression. However, in the 1930s, under the pressure of economic crisis and survival of enterprises, the focus of some domestic products exhibitions was not to promote, improve and persuade domestic products but to gradually become dumping domestic products. In particular, when mobile exhibitions were held in the counties or villages in the Mainland, Organizers such as domestic product groups, domestic manufacturers and even general merchants often resort to cheap sales and dumping methods, resulting in the fierce competition between domestic products exhibitions, domestic products manufacturers and local businesses, and the fierce opposition to domestic fairs and domestic fairs It also happens frequently. In this paper, the 1935 Shanghai National Products Promotion Association held in Wuxi, China Mobile Exhibition Center as the center, the study of domestic products in the mobile exhibition “running tune ” phenomenon, initially demonstrated the complexity of the domestic and foreign sports.