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在高度垄断的全球啤酒主流市场,青岛啤酒以全球畅饮60余年的佳绩,结合互联网思维,展现出中国品牌在全球高端市场上的影响力青岛啤酒是中国品牌,但它却酿造出了世界味道。在食品行业,海外市场对品质的要求极为“挑剔”。各国啤酒市场,几乎被本国啤酒高度垄断,要想打进主流市场难度可想而知。然而,青岛啤酒却以全球畅饮60余年的佳绩,展现了中国品牌在全球市场上的影响力。青岛啤酒是一家百年老店,但它却散发着青春的气息。
In the highly monopolized global beer mainstream market, Tsingtao Brewery has demonstrated its global brand influence in the global high-end market with its 60 years of global drinking experience combined with Internet thinking. Tsingtao Brewery is a Chinese brand, but it has produced the world flavor. In the food industry, the quality requirements in overseas markets are extremely “critical”. Beer markets in various countries, almost highly monopolized by their own beer, want to get into the mainstream market difficult to imagine. However, Tsingtao Brewery has enjoyed over 60 years of global drinks, demonstrating the influence of Chinese brands on the global market. Tsingtao Brewery is a century-old, but it exudes a youthful atmosphere.