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每年,健康业的招商展会成为厂商招商一个重要事项,但当轰轰烈烈的招商结束之后,如何留商、助商成了更为现实的问题,特别是当下健康产品经销商整体可以说是多而不强的现状,加之行业进入门槛不高,使之终端销售参差不齐,而这样的经销商在当下健康品类经销商群体中占有很大比例。司马迁在《史记》里早就告诫我们:天下熙熙,皆为利来;天下攘攘,皆为利往。招商之后如果不能让经销商赚钱,不能让经销商存活,未来企业招商就会周而复始,没有尽头。那么健康业厂商如何助商呢?
Every year, the investment promotion fair of the health industry has become an important issue for manufacturers to attract investment. However, after the vigorous investment promotion is completed, it becomes a more realistic issue for the retailers to hold their business. In particular, the current health product distributors as a whole can say more and without Strong status quo, combined with the industry is not high barriers to entry, making the terminal sales uneven, and such distributors in the current category of health category dealers account for a large proportion. Sima Qian in the “Historical Records” has long warned us: the world hee hee, are all benefits; world rumble, are for profit. After the investment if you can not let the dealer make money, can not let the dealer survive, the future business investment will be repeated, there is no end. So health industry manufacturers how to help it?