一、引育竞争优势表明企业某一产品、市场与众不同的特殊属性，凭此可给企业带来强有利的竞争地位。竞争优势有两种基本形式：低成本或歧异性。～个企业是否具有明显的竞争优势最终取决于企业在相对成本和歧异性上的投入效果如何。可持续性竞争优势可使企业长时间维持优于平均 First, the introduction of competitive advantages shows that a company’s unique product and product have unique attributes that can give companies a strong competitive position. There are two basic forms of competitive advantage: low cost or disparity. Whether or not a company has a clear competitive advantage ultimately depends on how well the company has invested in relative costs and disparities. Sustained competitive advantage allows companies to maintain better than average for a long time