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名厨和电视名人Jamie Oliver提出的“食物革命”口号,意在将移动餐车的形式推向大街小巷。David Rockwell设计的大篷车,车身绘以大胆的平面构图,Logo为一只握着汤勺的手,旁边配有“Jamie Oliver’s Food Revolution”(Jamie Oliver食物革命)字样,采用鲜明有力的黑白色搭配;而周围的绿色、蓝色、白色和橙色的星星、炊具、水果和蔬菜涂鸦,使整个画面变得柔和。车身的背景图案是红色和浅咖啡色的发散状条纹,借鉴了Jamie Oliver在Jamie Oliver(ABC)电视节目中展示的光芒四射的太阳光的初始图片,这样的背景为外观增添了几分速度和活力。
The “food revolution” slogan proposed by celebrity chef and TV personality Jamie Oliver aims to push the mobile diner into the streets. David Rockwell designed a caravan with a bold, flat-framed body. The Logo is a hand holding a spoon, next to the words “Jamie Oliver’s Food Revolution” (Jamie Oliver Food Revolution) Color mix; while the surrounding green, blue, white and orange stars, cooking utensils, fruit and vegetable graffiti, the whole picture has become soft. The background pattern of the body is red and light brown divergent stripes drawing on the initial picture of the gleaming sun shown by Jamie Oliver on the Jamie Oliver (ABC) television show, adding a bit of speed to the look and vitality.