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阴历八月十五(9月11日)是中国传统的中秋佳节,在黄浦江的一艘豪华游轮上,来自意大利的功勋企业家、GEOX 总裁 Polegato 和有“中国鞋王”之称的奥康集团总裁王振滔举杯相邀,庆祝双方合作项目的正式启动。9月12日上午,在上海淮海中路,被称为“会呼吸的鞋”的意大利第一鞋业品牌 GEOX 在中国的第一家专卖店正式开业。在中国加入 WTO 之后,中外企业的合作再平常不过了,然而,这次合作似乎有更多的不同寻常之处:双方各自保留自己的品牌,GEOX 公司销往亚洲及欧美市场的产品由奥康集团生产和辅助设计,双方销售网络实行资源共享。
Lunar August 15 (September 11) is a traditional Chinese Mid-Autumn Festival. On a luxury cruise ship on the Huangpu River, meritorious entrepreneurs from Italy, GEOX president Polegato and “China shoes king” said Aokang Group President Wang Zhentao invited toast to celebrate the official start of cooperation projects. September 12 morning in Shanghai Huaihai Road, known as “breathe shoes ” Italy's first shoe brand GEOX officially opened in China's first store. After China's accession to the WTO, the cooperation between Chinese and foreign enterprises is no more commonplace. However, this cooperation seems to have more unusual aspects: both retain their own brands, and GEOX products are sold in Asia, Europe and the United States by the Aokang Group Production and supporting design, both the sales network implementation of resource sharing.