本文从公益招贴兼“美”与“用”的性质入手,分析了公益招贴设计中的意象美和意境美及其表现形式,期望以意象美和意境美的完美结合将公益招贴设计的实用价值和审美价值最大化。 This article starts with the public welfare poster and the nature of “beauty” and “use”, analyzes the beauty of the imagery and the beauty of the environment and its expression in the design of the public welfare poster. It is expected that the practical value and aesthetic value of the public welfare poster design should be based on the perfect combination of the image beauty and the artistic mood. maximize.