近年来,大量的中小企业普遍面临着市场饱和、竞争激烈、资金短缺、人才流失、创新乏力的困境。原本赖以起家的营销法宝和体制优势,似乎在一夜间荡然无存。无论如何“走遍千山万水,吃尽千辛万苦、说下千言万语”似乎都难以挽回产品的颓势和企业增长的迟缓。而大企业挟规模优势、品牌优势、资金优势,开始了新一轮的市场扩张和行业洗牌…… In recent years, a large number of SMEs are generally facing the difficulties of market saturation, fierce competition, shortage of funds, brain drain, and lack of innovation. The marketing magic and institutional advantages originally set by the company seemed to vanish overnight. In any case, “traveling all over the world, eating hard, saying the next one thousand words” seems to be difficult to restore the decline of the product and the slow growth of business. Large enterprises have begun a new round of market expansion and industry reshuffling by taking advantage of scale, brand and capital.