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在激烈的电影市场竞争中,具有先潜受众的IP蓝本收到电影人的青睐。随着数字技术的进步使得中国古典小说《西游记》在视觉表达上有了更多的可塑性。东方的神怪题材的《西游记》一跃成为近年热门的IP电影。
In the fierce competition in the movie market, with the potential first-mover IP blue book received the favor of filmmakers. With the advancement of digital technology, the Chinese classic novel Journey to the West has more plasticity in the visual expression. Eastern Gods theme of the “Journey to the West” has become a hot IP movie in recent years.