目前,我国大多数高职院校旅游管理专业的营销课程采用的教学模式还是比较传统的理论知识讲授形式,而高职院校旅游专业课改要求教师培养学生的学习能力,将理论知识引入到实践中去,解决实际问题,培养出现代营销观念所需要的旅游专业人才。本文针对现代营销观念视角下的旅游教育改革进行研究,以创新教育模式与改革教育方法。 At present, the teaching mode adopted by most tourism management major in higher vocational colleges in our country is still more traditional form of theoretical knowledge. However, the curriculum reform of tourism specialty in higher vocational colleges requires that teachers cultivate students’ learning abilities and introduce theoretical knowledge into In practice, to solve practical problems, to cultivate the modern marketing concepts needed tourism professionals. This article studies the reform of tourism education from the perspective of modern marketing concepts, in order to innovate the educational mode and reform the educational methods.