从经济学的资源稀缺角度,利用“注意力经济”这个概念,分析ESPN的商业模式,认为当下人们的注意力已经成为稀缺资源,注意力资源的优化使用成为注意力经济运行的核心、注意力是影响企业决策最终结果的重要变量,同时又是影响消费者决策最终结果的重要变量。 From the perspective of scarcity of resources in economics, using the concept of “attention economy ” to analyze ESPN’s business model, the present people’s attention has become a scarce resource and the optimized use of attention resources has become the core of attention economy operation. Attention is an important variable that affects the final result of business decision-making, and is also an important variable that affects the final result of consumer decision-making.