改革开放以来,我国大众传媒空前繁荣发展,呈现出一系列前所未有的新特点。大众传媒发展在为我国主流意识形态宣传创造空前优越条件的同时,也使我国主流意识形态宣传面临着严峻的挑战。因此,一定要高度重视我国主流意识形态宣传中出现的新问题,认真分析和研究产业化、全球化、数字化和多样化的大众传媒对我国主流意识形态宣传的挑战,使大众传媒更有效地服务于我国主流意识形态宣传。 Since the reform and opening up, the mass media in our country has enjoyed unprecedented prosperity and development, showing a series of unprecedented new features. While the development of the mass media creates unprecedented superiority for the propaganda of the mainstream ideology in our country, it also poses a serious challenge to the propaganda of the mainstream ideology in our country. Therefore, we must attach great importance to the new problems that have emerged in the propaganda of the mainstream ideology in our country, conscientiously analyze and study the challenge of the propaganda of the mainstream ideology of the industrialized, globalized, digitized and diversified mass media so that the mass media can serve more effectively Mainstream ideology propaganda in our country.