本文以多元系统理论为出发点,探究了21世纪奇幻文学在中国繁荣的三个原因:(1)西方经典奇幻小说的译介;(2)来自社会文化其他相邻多元系统的作用与影响;(3)作为赞助人的出版社通过营销策略进行操控。 Based on the theory of multiple systems, this article explores three reasons why fantastic literature in the 21st century prospered in China: (1) the translation and introduction of Western classical fantasy novels; (2) the role and influence of other adjacent multivariate systems of social culture; 3) As a sponsor, the publisher controls the marketing strategy.