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在信息飞速发展的21世纪,谁能够将媒介融合的传播优势利用起来,谁就能够在信息时代拥有自己的特色和影响力,也就具有了竞争的实力。利用媒介融合的优势真正打造文化传播的新平台,彰显区域文化独特的魅力,不仅能够对外吸引眼球,对内提高向心力,而且能够促进区域文化软实力的发展,提高区域综合竞争力。
In the 21st century with rapid information development, who can use the media advantage of media convergence, who can have their own characteristics and influence in the information age, it also has the competitive strength. Making use of the advantages of media fusion to truly create a new platform for cultural communication and highlighting the unique charm of regional culture, it not only can attract the attention of the outside world and enhance the centripetal force internally, but also can promote the development of regional cultural soft power and enhance the comprehensive competitiveness of the region.