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当web2.0给企业带来互动和便捷的同时,也增加了企业获取稳定客户的困难,当用户参与创造内容成为互联网主体时,如何使用户对企业产生一定程度的依赖,即用户被锁定,是本文探讨的主题,本文从管理的角度论述对用户的锁定策略及其应用。
When web2.0 brings the interaction and convenience to enterprises, it also increases the difficulty for enterprises to obtain stable clients. When users participate in creating content as the main body of the Internet, how to make the users have a certain degree of dependence on the enterprises, that is, users are locked, Is the theme of this article, this article from the management point of view of the user’s locking strategy and its application.