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多品牌战略是双刃剑,用好了利好多多,误用或滥用就可能使车企不堪重压。曾经的多么不可一世的美国通用汽车虽然在几年前的销量还是全球第一,但这位“老大”的日子已经每况愈下,多年亏损,单车利润大幅下降,公司股价下跌到谷底,裁员和降价销售成了常用词。悍马关停,萨博完成出售。持续了近两年的通用出售子品牌之路终于结束。如今,通用汽车在北美就只剩下之前承诺的四大核心品牌:别克、雪佛兰、GMC以及凯迪拉克。
Multi-brand strategy is a double-edged sword, make good use of a lot of good, misuse or abuse may make car prices overwhelmed. What a once universal American General Motors sold in the world a few years ago, but the “boss ” days have deteriorated, many years of loss, a substantial decline in bicycle profits, the company shares fell to the bottom, layoffs and Price sales has become a common word. Hummer shut down, Saab completed the sale. For nearly two years the general sale of sub-brand of the road has finally ended. Today, GM retains only four of its previously promised core brands in North America: Buick, Chevrolet, GMC and Cadillac.