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企业究竟采用哪种营销模式才能获得一条高速高效的供应链,从而提高企业的生产效率,提升企业的服务水平,增加企业核心竞争力,这是每个IT企业都非常关心的问题。本文从这个角度出发,以戴尔和联想作为代表企业,结合供应链管理的基本理论,对IT企业不同营销模式对供应链管理的影响进行研究,为IT企业获取更好的营销模式提供参考。
Which kind of marketing model is used in order to obtain a high-speed and efficient supply chain, thereby enhancing the production efficiency of enterprises, enhancing the service level of enterprises and increasing the core competitiveness of enterprises, which is a topic that every IT enterprise is very concerned about. This article from this perspective, with Dell and Lenovo as the representative of the enterprise, combined with the basic theory of supply chain management, IT enterprises on the impact of different marketing models on supply chain management for IT companies to obtain a better marketing model.