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职业足球无疑是当今世界上最有魅力,最能赚钱的体育项目。据估计,这项运动已为全世界提供了约2亿个直接或间接的就业机会,每年带来的交易额高达2000亿美元以上。1996年全世界足球产业的产值为2500亿美元,而汽车工业的产值不过是1200亿美元。中国甲A联赛的产业也显示出良好的上升势头,有个未被证实的数字,在1996年度总收入为2亿元人民币,甲A行情见涨已是不争之事。冠名权5年涨10倍启动中国足球市场,老牌体育推广商国际管理集团功不可没。经过艰苦谈判,中国足协与其在1994年3月签订了协议书,首次合作期限为5年。即自1994年至1998年。根据协议,国际管理集团以120万美元(约合人
Professional football is undoubtedly the most attractive and most profitable sport in the world today. It is estimated that this movement has provided around 200 million direct and indirect jobs worldwide, bringing in more than $ 200 billion in transactions each year. In 1996, the output value of the soccer industry in the world was 250 billion U.S. dollars, while that of the automobile industry was only 120 billion U.S. dollars. China’s A League also showed a good upward momentum in the industry, there is an unconfirmed figures, in 1996 the total revenue of 200 million yuan, A stock market soaring is an indisputable thing. Naming rights 5 years up 10 times Start the Chinese football market, veteran sports promoter International Management Group contributed. After arduous negotiations, the Chinese Football Association and its signed an agreement in March 1994, the first cooperation period of 5 years. Ie from 1994 to 1998. According to the agreement, the International Management Group to 1.2 million US dollars (about people