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随着乡镇企业向规模化、集约化方向迅猛发展,企业面向市场、加强自我宣传被摆在了更加突出的位置。宣传工作对外塑企业形象,扩大知名度和美誉度,对内统一思想,鼓足干劲,调动职工积极性,全面推动企业两个文明建设,意义极其深远。 宣传工作创造的是无形效益,这是它的特殊性。正因为如此,有些乡镇企业在上规模上档次的升级过程中,却忽视宣传工作,虽然在新产品开发、科技进步、技术革新、职工教育等方面投入很大,对外界却“无声音、无图像、无文字”。有的企业因自身缺乏自我宣传的
With the rapid development of township and township enterprises in the direction of scale and intensification, enterprises have been placed in a more prominent position in facing the market and strengthening self-promotion. Propaganda work has a far-reaching significance in shaping the corporate image of the company, expanding its reputation and reputation, unifying domestic thinking, motivating people, mobilizing the enthusiasm of employees, and promoting the building of two civilizations in an enterprise. The propaganda work creates intangible benefits. This is its particularity. It is precisely because of this that some township and village enterprises have neglected the propaganda work during the upgrade process on the scale. Although they have invested heavily in new product development, scientific and technological progress, technological innovation, and staff education, they have “no sound, no Image, no text." Some companies lack self-promotion because of their own