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伴随着“知识经济”、“网络时代”的大步走来,出版业正在“改制转业”,如何紧跟形势,研究市场规律,适应竞争激流,谋求新的发展,应是每个期刊人义不容辞的责任。在市场竞争日趋白热化的今天,辨识期刊核心竞争力,尤显意义重大。正像企业需要培植自己的核心竞争力一样,期刊也应有自身的核心竞争力。何谓期刊的核心竞争力?即期刊独具的长期积累形成的并融入期刊内质中的支撑期刊竞争优势,使期刊能在竞争中取得可持续性生存与发展的核心性竞争能力。
With the great strides in “knowledge economy” and “Internet age”, the publishing industry is undergoing “restructuring and reorganization”. How to keep up with the situation, study the laws of the market, adapt to the competitive torrent and pursue new developments should be the unchangeable scope of each journal Responsibility. In the increasingly intense market competition today, identify the core competitiveness of journals, especially significant. Just as companies need to cultivate their own core competencies, journals should have their own core competencies. What is the core competency of journals? The long-term accumulations of journals and their integration into the competitive advantages of the supporting journals in the journals’ internal quality enable the journals to achieve the core competitiveness of sustainable survival and development in the competition.