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新经济对出版产业既有观念上的影响,又有技术上的影响,前者引起出版含义的变化,“内容”成为构建核心竞争能力的重要资源,后者带来了出版产业技术上的变革。正是因为新经济的出现,传统媒体和新兴媒体相互交融渗透,而正是这种交融和渗透引发出了大出版和大媒体观念。媒体间的界限日益模糊,将对出版产业的未来走向产生重要影响。
The new economy has both conceptual and technical implications for the publishing industry, with the former causing changes in the meaning of publishing, “content” becoming an important resource for building the core competitiveness and the latter bringing about technological changes in the publishing industry. It is precisely because of the advent of a new economy that traditional media and emerging media are intermingled and infiltrated with each other, and it is this blending and infiltration that has led to the concept of big press and big media. The increasingly blurred boundaries between media will have an important impact on the future direction of the publishing industry.