调查表明外国化妆品涌入中国市场而中国国产化妆品牌欲冲出国门走向国际市场,化妆品牌名的翻译显得至关重要。顺应论对翻译有着相当重要的指导作用。本文从Verschueren的语用顺应理论出发,从四个方面探讨了顺应论在翻译中的应用。 Survey shows that foreign cosmetics into the Chinese market and China-made cosmetics brand out of the country to go to the international market, cosmetic brand name translation is crucial. Adaptation Theory has a very important guiding role in translation. This paper starts from Verschueren’s Pragmatic Adaptation Theory and explores the application of Adaptation Theory in translation from four aspects.