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随着社会竞争的加剧,各媒体之间为了抢占高收视率也拉开了激烈的争斗。在媒体竞争中,新闻传播的效果愈加决定了新闻对于观众的吸引力,对收视率至关重要。最大化地体现新闻传播效果,离不开人文关怀这一核心因素,它作为一种以人为本的传播观念,旨在从受众的需要层面出发,蕴含了积极的世界观、人生观与价值观,因而,将人文关怀渗透于新闻传播之中有着深刻的意义。本文从人文关怀在新闻传播中的表现与缺失谈及,对其重要性进行阐述,并就如何更好地在新闻传播中体现人文关怀提出若干可行对策,以期为广大媒体提升新闻传播效果提供借鉴。
As the social competition intensifies, various media have also fiercely battled to seize high ratings. In the media competition, the effect of news media increasingly determines the attractiveness of the news to the audience, which is crucial to the audience rating. To maximize the effect of news dissemination can not be separated from the core factor of humanistic concern. As a people-centered concept of communication, it aims to embody a positive world outlook, outlook on life and values from the audience’s needs. Therefore, Humane care infiltrates the media has a profound significance. This article talks about the expression and absence of humanistic concern in news communication, expounds its importance and puts forward some feasible measures on how to embody humanistic concern in news communication so as to provide reference for the mass media to enhance the effect of news communication. .