一、“索尼”得益于“带头牛”日本索尼公司的彩色电视机早已享誉全球 ,但 2 0世纪 70年代中期 ,在美国它还是一种名不见经传、受人歧视的“杂牌货”。而最后令它起死回生的是公司总裁卯木肇从牛身上悟出的一条推销绝招。一天 ,卯木肇偶然经过一处牧场。当时夕阳西下 ,百鸟归林 First, “Sony” benefits from the “Leading Cow”. Sony’s color TVs have long been known around the world. However, in the mid-1970s, it was still an unknown brand-name product in the United States. The last thing that made it come back to life was the promotion of the company’s president, Jackie Chan, from a cow. One day, the hibiscus accidentally passed by a pasture. At the time of the sunset, the birds returned to the forest.