对全员营销利弊之争的关键在于对全员营销内涵的认识不同。旅行社全员营销就是全体部门和员工做好本职工作,创造良好的外部和内部环境,从而促进销售的开展,提高旅行社的经济效益。旅行社推行“全员营销”的方式可以从对全体员工实施全员营销培训、大力推行非营销部门的“全员营销”意识和加强部门协调三个方面入手。 The key to the pros and cons of full-service marketing lies in the different understanding of the connotation of full-service marketing. Travel agency full marketing is that all departments and employees to do their jobs, and create a good external and internal environment, thereby promoting sales, improve the economic benefits of travel agencies. Travel agencies to promote “full marketing ” approach can be implemented from the staff of all staff marketing training, vigorously promote non-marketing department “full marketing ” awareness and strengthen departmental coordination of three aspects.