创先争优活动宣传报道中,《云南日报》切实增强围绕中心、服务大局的主动性,突出主题策划优势,变被动跟进为主动引导,充分发挥党报的舆论引导力,让活动有章可循;切实探索典型报道的新思路和新举措,化典型宣传为活动推手,让活动有声有色;切实整合传统和新型传媒资源,从形式创新到内容出彩,着力把握实效性,让活动有序推进。 In the campaign coverage of preferential activities, Yunnan Daily effectively strengthened the initiative around the center and serving the overall situation, highlighted the advantages of thematic planning, changed the passive follow-up initiative, guided the public opinion of the party newspaper to the full and made the activities possible We should earnestly explore new ideas and new measures for typical reporting. We will try our best to find out the new ideas and new measures for typical reporting. We will try our best to promote the orderly promotion of activities through effective promotion of formal innovations and content creation through effective integration of traditional and new media resources.