移动互联网时代,新技术新业务风起云涌,“互联网+”成为传统行业变革的热点关键词,各行各业纷纷利用信息通信技术以及互联网平台,让线上业务与传统行业深度融合,创造了新的发展生态。在这样深刻的时代发展背景下,中国联通上海公司作为以“创新、改革、服务”为发展驱动的通信运营商,彻底打破了传统运营商的桎梏,打造了以“订单化”为核心,基于精准化客户分析,面向线上线下全渠道、全商品、全流程协同运营的集约化生产运营体系。为适应移动互联网环境下全渠道 In the era of mobile Internet, new technologies and new businesses surged, and “Internet +” became the hotspot of traditional industry transformation. All walks of life have made use of information and communication technologies and internet platforms to integrate online businesses with traditional industries and create new The development of ecology. Under the background of such a profound development of the times, as a communications operator driven by the development of “innovation, reform and service”, China Unicom Shanghai Branch has thoroughly broken the shackles of the traditional operators and created a “order-oriented” As the core, based on the analysis of precise customers, for the entire line online and offline channels, all products, the whole process of collaborative operation of intensive production and operation system. To adapt to the omnichannel in the mobile Internet environment